What is FreeFiona.com? This is the official
website of
Free
Fiona, an international organization campaigning to Sony/Epic for the
release of Fiona Apple's new album, Extraordinary Machine.
Is Fiona Apple or Sony involved
with this campaign? No.
Dave Muscato and
other Fiona apple
fans from FionaHasWings.com started this campaign and run it
independently.
Why hasn't Sony/Epic released the album? Fiona Apple
finished recording Extraordinary Machine
in May of 2003, but Sony/Epic executives did not think it would sell
enough copies to justify the cost of promoting and distributing it.
Rather than spend more money, Sony/Epic decided to cut their losses and
not release the album at this time.
Why does Sony/Epic think her new album won't sell? Didn't her
last two albums go platinum? Yes, Tidal and When the
Pawn...
are both RIAA certified platinum in the United States. Sony Music
recently replaced chairman and CEO Tommy "Love ya, baby!" Mottola with
former NBC president Andrew Lack,
a businessman with no prior music experience. He immediately shifted
Sony Music's focus to pop and hip-hop acts that are traditionally
bigger sellers. The master recordings of Extraordinary Machine were
sent to a warehouse, where they remain to this day.
How can I help? Send something with an apple theme - a
fake
apple, a photo OF an apple, a piece of paper with an
apple sticker, a sketch of an apple, even an apple pie - be creative! -
to Andy Lack at Sony with a note attached. You can write a real letter
or just scribble "Free Fiona!" on the envelope - whatever you want.
On January 24th, 2005 (see next question), send your
themed-package or letter to:
Andrew Lack
550 Madison Avenue
32nd Floor
New York, NY 10022
I HAVE BEEN ADVISED *NOT* TO MAIL REAL
APPLES FOR HEALTH AND LIABILITY AS WELL AS WASTE AND ECONOMIC
REASONS. PLEASE RESPECT OUR POLICY! THANKS!
What does this site do, exactly? FreeFiona is the
brainchild of
the folks at FionaHasWings.com,
a Fiona Apple discussion forum.
We at
www.FreeFiona.com are
organizing a massive, international, week-long "Apple" campaign to show
Sony Music that Fiona Apple fans are still out here and waiting for her
next release.
1) All over the country, we are setting up booths on
college
campuses where students can write a note to Sony Music, which we will
then tuck inside a plastic apple and mail to Sony on January
24th. See our donations page
for more details.
2) We are recruiting die-hard fans to protest in front of the
Sony headquarters in L.A. and New York City on the last day of our
campaign week (January 28th, 2005). We hope to raise enough money
to get t-shirts for
the protestors, and apples to give out to passers-by, in addition to
posters, flyers, etc.
IMPORTANT!!
We
are timing our campaign so that all the
Apple-themed packages arrive in the same week. PLEASE mail your package ON or VERY CLOSE TO
January 24th, 2005.
Who pays for this site? You
do! This site and our entire campaign are funded completely by
donations from Fiona Apple fans.
If you would like to support FreeFiona.com, please check out our donation page.
If you would like to see a breakdown of the cost of the
campaign, click here.
There is also a list of everyone who has donated to the cause!
PLEASE donate!
We want to get national attention for this campaign and if we do this
right, we can.
Where can I get a fake apple to
send in myself? Try these.
They come in sets of three, so you can give the other two
apples to friends and have them stick a note inside, too!
Do I have to register to
participate in the Free Fiona campaign? No!
Just send Andy Lack an apple-themed campaign on January 24th.
If you are donating to our campaign, we ask for your first and last
name, city, state, and country. We will post this information on
our Donations page under "Our efforts were made possible by..."
If you would prefer that your name not be listed, just let us
know. You do not have to provide your name, city, state or
country if you do not want to.
Will I get unsolicited
emails/"spam?" No!
You never even tell us your email address. You just send a
letter
or package directly to Sony.
Does it cost anything to join? You
don't register, you don't join, you don't pay. Donations are
voluntary, but GREATLY appreciated.
How else can I help? Spread the
word! Our goal is to overflow Sony's mailboxes with memorable
"requests" for Fiona's new album in an effort to convince Sony
executives that there are, in fact, many thousands of Fiona fans out
there waiting for her next release.
If you are interested in hosting a campus booth in your city, please email
me.
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